How Small Business Owners Benefit from Owning A WRTS Franchise Post COVID-19

May 28, 2020 | In: Autism Resources , Events , Gym Owners , News , Why We Rock

Over the past few months, businesses across the U.S. have faced disruptive and unprecedented conditions. Small business owners especially have had to make difficult choices regarding the viability of their business, often with unsuccessful consequences. However, throughout it all, We Rock the Spectrum has stood steadfast in the face of these challenges. Under CEO & Founder, Dina Kimmel’s, leadership, We Rock the Spectrum Kid’s Gym® (WRTS), the indoor playground franchise opportunity for children with special needs, is now getting ready to reopen its gyms across the U.S. as regulations slowly begin to lift.

With 84 (and counting) We Rock the Spectrum locations around the world, the We Rock the Spectrum franchise has proven that even in the midst of global uncertainty there is a serious need for this niche. As a small business opportunity, now is the perfect time for small business owners, especially those passionate about the special needs’ community, to consider joining the We Rock family. Here are a few reasons why owning a We Rock the Spectrum franchise is the perfect investment for business owners looking to get back on their feet: 


We Rock the Spectrum is THE Kid’s Gym for Children with Special Needs

While We Rock the Spectrum Kid’s Gym provides a sensory-safe play space for ALL children, it specializes in providing a safe inclusive space for children with autism and special needs. Due to the significant rise in the number of children being diagnosed with autism and sensory processing disorders, WRTS has significant marketing and growth potential that prospective franchisees can capitalize on. In addition, WRTS already has a successful business model, great reputation, and established clientele in place, making it a low-risk investment.

With a rapidly growing customer base and community need, We Rock the Spectrum gyms across the globe have been able to stay open and operate as an essential childcare service for essential workers during the COVID-19 pandemic. For nonessential workers in need of childcare, WRTS deliver personalized sensory play directly to the doorsteps of their participants with We Rock on Wheels, a mobile version of the We Rock the Spectrum Kid’s Gym and another WRTS franchise opportunity.  We Rock the Spectrum – Australia locations have been deemed essential and are currently registered providers with the NDIS, operating during this time for families in need.


We Rock the Spectrum Headquarters Provides Extensive Support to all Franchisees

For potential franchisees looking to join the We Rock family, experience running a gym is not necessary at all. As an established franchise, We Rock the Spectrum Headquarters offers extensive support and training to prepare new gym owners. Franchisees are trained to become registered behavior technicians and receive ongoing support throughout the gym opening process and beyond. From pre-gym opening assistance (web development, graphic design, construction, financing, and training) to post, new gym owners will have guidance and direct contact with the corporate team every step of the way. Franchisees will also have access to an entire network of other special needs families and specialists, serving as an additional layer of support.

In the face of COVID-19, the weekly/daily Facebook Live videos hosted by Kimmel and the corporate staff has shown to be a testament to We Rock the Spectrum’s continuous support of its franchisees. Through these live videos, WRTS Headquarters established an open line of communication with its gym owners to ensure that all gym owners were up to date on the current status of the franchise. Furthermore, the corporate team created and enforced strict safety measures based on CDC guidelines for all gyms, including the We Rock on Wheels bus, and equipped gym owners with the necessary tools to overcome the pandemic.


We Rock the Spectrum is Designed for Special Needs Parents, Caretakers, and Therapists

As an established brand, We Rock the Spectrum is the perfect business opportunity for parents, caretakers, and therapists who identify with the needs of kids with autism spectrum disorder and other special needs. They will have the chance to be their own boss and bring their special needs child or client with them to work without worry. Kimmel says the following about the importance of the We Rock the Spectrum franchise to those looking for work:

“I have met so many moms and dads that want to work but don’t have the means to hire a caretaker or aren’t comfortable leaving their special needs child. I want to give them the chance at a career that so many of them thought would never be possible – a career where they can work and be with their child. The same thing with OTs, behavioral therapists, and other specialists. They are passionate to help more in the community and do not always know how they can reach more kids. I want to give them that opportunity.”

We Rock the Spectrum Kid’s Gym® has overcome the COVID-19 pandemic obstacle and is stronger than ever. Small business owners looking for a low risk, established business will find this international franchise (or the We Rock on Wheels franchise) to be the perfect fit. Learn more about how you can own a We Rock the Spectrum gym.