January 6, 2020 | In:
Purpose-built inclusion franchise We Rock the Spectrum is set to roll out a Aussie-first mobile gym model across the country later this year.
Similar to a regular studio, the We Rock the Spectrum mobile gym will be equipped with purpose-designed apparatus aimed at improving sensory development in children with special needs.
The new format is a welcomed boost for communities lacking the physical means to introduce a bricks and mortar studio, offering further representation for the expanding global operation.
Sally Johnson, Australian master franchisee suggested the while We Rock on Wheels concept will better serve regional communities, it wasn’t the only benefit of the model.
“The We Rock on Wheels model caters to a more regional market, however it can also supplement the existing business,” Johnson told Inside Franchise Business.
“We do a lot of family-fun days, fetes and school incursions, but to set-up the sensory activities takes time. To be able to swing in with a bus, it’s exciting for us and the community. It won’t just be regional areas, but it makes sense, particularly in regions that may not be able to justify a bricks and mortar option.”
We Rock the Spectrum mobile gym
It’s been a massive two years for the US-born franchise. Since arriving in Australia, We Rock the Spectrum has experienced significant growth, with four new gyms set to open later this year.
“Both our new Sydney and Geelong gyms will be opening in 2020, with our Moorabbin, VIC and Wollongong, NSW gyms to follow,” Johnson said.
However, despite the growth across South-East Australia, all eyes are firmly on the new We Rock the Spectrum mobile gym concept. In addition to adding an increase in support for in-need communities, the offer is also a major boost for interested franchisees, with Johnson revealing the new model is likely to be significantly cheaper.
“We are currently in project management to launch our first bus in Australia. We are excited to offer this lower cost franchise option for communities,” she said.
“We understand that it’s not always easy for families to visit our gyms regularly – this way there is an option for us to visit them.”
The We Rock on Wheels mobile gym concept is currently being rolled out in the US, with Johnson confident to see the innovative new model Down Under this year.
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