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Children’s Gym Franchise that Provided Free Childcare Services to Essential Workers Reopens Its Doors

July 8, 2020 | In:

We Rock the Spectrum Gyms are Getting Ready to Reopen Worldwide

Tarzana, CA – June 22nd, 2020: We Rock the Spectrum, an international kids gym franchise, is beginning the first stages of reopening their facilities to families with children of all abilities, those with special needs and those without. During the COVID-19 pandemic, We Rock the Spectrum Kid’s Gym was required to close their doors to the general public. Under the leadership of CEO & Founder, Dina Kimmel, facilities were able to offer free childcare for the essential workforce from March 13 – May 30. To date, there have been zero cases of a COVID-19 outbreak from any of the WRTS locations due to their strict sanitization protocol.

Sponsored by their non-profit, My Brother Rocks the Spectrum Foundation (MBRTS), We Rock the Spectrum became an essential resource for children of healthcare professionals, first responders, grocery store workers, and essential emergency personnel out on the frontlines. By operating at safe, limited capacities, practicing social distancing, and wearing face coverings and gloves, the franchise was able to provide children with this sensory-safe space to continue fulfilling their sensory diets. While We Rock the Spectrum is known for its emphasis on inclusion and catering to children with autism and special needs, their services were and continue to be utilized by children of ALL abilities.

We Rock the Spectrum has been practicing strict safety precautions such as using a medical-grade misting system daily that has made it possible for the childcare needs to be met for those fighting on the front lines. Since the beginning of the pandemic, Dina Kimmel has supervised the enforcement of strict safety measures based on CDC guidelines for all gyms and equipped gym owners daily with the necessary tools to overcome the pandemic.

“The quarantine has been and continues to be challenging for many businesses and organizations and I am thankful that we as a franchise were able to be there for our communities in need and ensure that the first responders had free childcare as they continued to risk their own lives to save others,” says Kimmel. “It has brought out the best in the We Rock the Spectrum mission and franchise and has only made us stronger together. Being a parent of a child with special needs, it’s been very difficult to not be able to offer our services to every family who needs it. Our children, when kept in an isolated environment, tend to act very aggressive and volatile behaviors can increase. I’m proud to announce that we have launched a modified business model that caters to one family at a time to ensure their health and safety while receiving the sensory play they need so desperately.”

Currently, WRTS gyms worldwide are starting to reopen at reduced capacities as regulations slowly begin to lift. We Rock the Spectrum has a strict reopening safety protocol in place that follows CDC guidelines and each country, state, and county’s mandate. All gym owners and employees will be required to wear face coverings and gloves, and social distancing will be implemented at every gym. All people who enter the facility will also be required to sanitize their hands at the door and be asked to have their temperature taken. All equipment, toys, and surfaces are disinfected multiple times daily to ensure the safety of any child that walks through their doors. Until a resolution for the pandemic is reached, We Rock the Spectrum locations will continue to adhere to strict health and safety protocols so that ALL children and their families will continue to receive the safest sensory play experience possible as their communities begin to open to the public.