Tarzana, CA – March 30^th, 2020: We Rock the Spectrum Kid’s Gym Worldwide announces that its 80+ global locations will now provide the children of healthcare professionals, first responders, grocery store workers, and essential emergency personnel with free admission for their signature service for drop off, We Rock Care. The support comes from the franchise’s non-profit, My Brother Rocks the Spectrum Foundation, which will fund the initiative that allows all essential workers fighting the Coronavirus pandemic to drop off their children at their local WRTS while they continue their courageous work containing COVID-19.

“There are so many medical professionals, first responders, and grocery store employees risking their own lives to save others,” says We Rock the Spectrum Founder and CEO, Dina Kimmel. “With our philanthropic mission of inclusion, we felt we needed to pay it forward by helping these men and women with care for their children.”

We Rock Care is being held through the guidance of the CDC and other international public health organizations. On March 16^th, the United States Federal Government suggested citizens not gather in groups of more than 10. We Rock Care will be capped at 8 children and two employees at each location.

As new rules and regulations in different municipalities across the globe evolve, We Rock the Spectrum will adapt to all local ordinances. The new policy that allows the free admission for the children of healthcare professionals, first responders, grocery store workers and essential emergency personnel will continue to be in effect until a resolution is reached for the global pandemic.

If you’d like to help these essential employees get the support they deserve, donations to My Brother Rocks the Spectrum Foundaiton can be made at https://www.mybrotherrocksthespectrumfoundation.org/